Customization
Netflix also offers title suggestions to its customers based on their ratings of titles and on the ratings of other customers who “have similar tastes in movies” (Netflix Media Center: Features: 2010). This is a way that the company tailors to its customers’ needs.
Geography
Netflix has 58 distribution centers, dispersed in such a way that the company can deliver titles to over 97 percent of its subscribers in about one business day (Netflix Corporate Fact Sheet:2010)
Brand/reputation
Netflix also has built a strong reputation. According to the company, “more than 90 percent of subscribers have evangelized Netflix” and “more than 70 percent of subscribers had an existing customer recommend Netflix” (Netflix Corporate Fact Sheet)