to invest in that country.12 Business networks and contacts in
host countries (e.g. in the cases of Saha Union and the agroindustrial
conglomerate CP) and the vision of top management
to strengthen their market positions (e.g. in the cases of Thai
Union, Bangkok Bank, CP, Siam Cement) were also the driving
factors of Thai investment overseas. S&P’s investment overseas
is an example of Thai enterprises investing abroad to build brand
awareness.