M 39
Unstoppable growth
Over the course of more than seventy years of history, Boggi Milano - leading brand in Italian menswear - has led a journey of growth that today has made it able to rely on a network of over 120 points of sale across Italy and abroad. This number will be growing rapidly. Recent openings in Hong Kong, Kazakhstan and Russia represent three new and very important markets for the company's foreign development.
The recipe for success is simple: careful business retail through the acquisition of premises in important cities and locations, a good eye for the design of points of sale, travel retail, with the opening of new stores inside big railway stations and airports, designed to fulfil the needs of globetrotting men, and online sales.
From 1939 to today, Boggi Milano has never stopped evolving, with its eyes firmly on the future without ever losing sight of the reference customer: an elegant, dynamic and discreet man of his time, offering him a collection of garments unique in quality and style and at a really accessible price. Over the course of the last seasons, the company has also undertaken an evolutionary and modernisation process also on a stylistic level. Today, Boggi Milano does not target only businessmen, professionals or lawyers, but it's trying to conquer all kinds of men. That is why it has chosen to offer its clients not just the classic formal look of suit and tie (which is always a store bestseller), but also a range of products with a casual touch, which allow people wearing them to feel at ease in the city during work or while on holiday with the family. This new project has led to the birth of the new collection BM 39, Boggi Milano's informal side, in 2010.