Service stations, motels, and other simpler types of buildings conform in general to this system of inflection toward the highway through the position and form of their elements. Regardless of the front, the back of the building is styleless, because the whole is turned toward the front and no one sees the back. The gasoline stations parade their universality (Fig. 47). The aim is to demonstrate their similarity to the one at home —your friendly gasoline station. But here they are not the brightest thing in town. This galvanizes them. A motel is a motel anywhere (Fig. 48). But here the imagery is heated up by the need to compete in the surroundings. The artistic influence has spread, and Las Vegas motels have signs like no others. Their ardor lies somewhere between the casi¬nos and the wedding chapels. Wedding chapels, like many urban land uses, are not form-specific (Fig. 49). They tend to be one of a succes¬sion of uses a more generalized building type (a bungalow or a store front) may have. But a wedding-chapel style or image is maintained in different types through the use of symbolic ornament in neon, and the activity adapts itself to different inherited plans. Street furniture exists on the Strip as on other city streets, yet it is hardly in evidence.