Mr. Suthikiati Chirathivat, Chairman of the Executive Board of Central Plaza Hotel (Public) Co., Ltd. revealed that this has been discussed for quite a few years and they finally picked their spa name, “Centara” to be new hotel brand. Although “Central” is more famous here in Thailand, especially in retail business, for the hotel’s international customer base, it doesn’t really reflect “Thai-ness” and the depth and
quality of their product and service. However “Centara” does sound more Thai, more exotic, but still links the association with the group -“Cen” from Central which has a reputation for 60 years and “Tara” coming from the Thai language meaning “Water”.