1. Are graphics on the site designed to
capture your attention or distract you?
2. Are pictures or images place on the site a form of visual persuasion? Are they designed to make you think or feel a certain way?
3. What emotions do you feel when you look at the site?
4. Do pictures or images on the site complement and support the text? Do they compete with the text for attention? Do they contradict the textual message?