Strongly
agree (5)
Tend to
agree
Neither agree
nor disagree
Tend to
disagree
Strongly
disagree (1)
Mean
Incentives and functions
To access discount vouchers or special offers 18 55 19 5 4 3.78
To enter competitions for cash rewards or prizes 6 26 26 26 17 2.76
To gain access to information tailored to your local area 9 42 34 11 4 3.42
For instant access to further information on a website 11 28 34 18 8 3.16
For instant access to a service such as buying tickets or signing an online petition 14 47 24 11 5 3.54
Ability to capture contact details easily (e.g.: via QR Codes on business cards) 14 44 24 14 5 3.49
Experiential and relational benefits
I would be more likely to scan a QR code if I was shown how to do it 18 37 24 9 12 3.40
I would be more likely to scan a QR code if I knew my friends were using them 6 25 41 14 14 2.96
I would be more likely to scan a QR code if it was obvious what the benefits were 23 57 15 2 4 3.94
I would be more likely to scan a QR code if I thought it was safe 30 35 22 4 9 3.73
I would be more likely to scan a QR code if I trusted and liked the company 25 51 13 4 8
I would be more likely to scan a QR code in my own home rather than in public 11 26 40 16 8 3.16
I would be more likely to scan a QR code if I thought it was easy 21 33 32 4 10 3.51