Men rate many health behaviors, including food choice behaviors,
as less important than women rate them (18,39,40).
Courtenay’s (20) analysis made special mention of nutrition:
“[The socially prescribed male]would not be interested in learning
about health and nutrition, or cooking, and he would be unconcerned
about his weight, diet or hygiene” (p. 10). It has also
been shown that men give lower priority to health compared
with other considerations such as taste or convenience in making
food choices (4,41–45). Differences in beliefs about the importance
of eating in accordance with health recommendations
could therefore contribute to explaining the gender differences
in food choice.