By using CRM to understand customers better, companies can provide higher levels of
customer service and develop deeper customer relationships. They can use CRM to pinpoint
high-value customers, target them more effectively, cross-sell the company’s products, and
create offers tailored to specific customer requirements.A popular trend among companies today
is customer relationship management
(CRM), which involves finding customers and
keeping them satisfied. CRM provides companies with the means to develop and nurture
customer relationships, including lead generation, sales support, customer service, and
other after-sales activities.