Network Tourism Initiative : Tourism experience consists of a large number of factors, which have different levels of importance dependant on the perspective of the visitor. For experiential travellers, the experience may be strongly influenced by the experiences between attractions such as the expert commentary provided by a trained guide or the friendliness of locals along the way.
The aim of Network tourism is to package a diverse range of products and services throughout a broad region to create a quality experience that capitalises on a region's strengths and comparative advantages. This principle recognises that the combination of discreet experiences within the network creates a greater attraction than its individual components and serves to increase economic benefits and market profile for the entire region. To satisfy the diverse experiential requirements of the "new" tourist, it is imperative that a strong referral system is developed between attractions contained within the network. This therefore goes beyond current promotional attempts by the tourism agencies to promote the entire network, and rests with the individual attractions within the network themselves and the need to actively cross promote between attractions.