This positive change in the general attitude towards
advertising resulted in an increased use of advertising by
accountants and the usage of marketing professionals as well
as marketing tools. It is clearly evident that the demand for
marketing services designed specifically for this group should
expand in the future. Many accountants cite the use of yellow
page advertising, websites, brochures, and seminars to
promote their services. Some firms are also using the
services of external marketing service providers and some
have part-time or full-time marketing personnel.