Consequently, the Tour Operators specialized in Adventurous Trips, which traditionally targeted younger segments of travelers could enlarge their market and target this senior segment.
The academic contributions are based on the one hand on the identification of the senior travel motivations, and on the other hand on the thorough analysis of the variables of subjective ages. As regards this second point, the study allowed to reveal that the ideal dimension of the subjective age plays a major role in the study of the older consumers’ tourism consumption behaviors: the results show that the highest values of the discrepancy age characterize segments which share the motivation to relax. Unlike the segment characterized by the lowest value which lacks this motivation to travel. This result could indicate that there is a link between the discrepancy age and the senior travel motivations. It seems interesting to examine this question thoroughly within the framework of future researches on the consumer behaviors of older consumers.