Franklin noted than presentation of the media as constituting the fourth estate.Political to close for securing the accountability of politicians to the people.He noted that Marxists using the media as central the construction of a consensus and the acquiescence of the people. By distributing and reinforcing the popularity and beliefs of the people.Bernard Ingham,Margaret Thatcher's former Press Secretary that the relationship is shift and change.
Politicians in general and government public relation specialists.In particular obviously
that the government must rely on the media to communicate with people.But other commentators, with the advent of media managers in the UK, such as the relationship of politicians and the media have to interdependence and respect each other(McNair).Media ownership in the UK would indicate that the media are not independent of powerful economic and political interests in British society (Negrine 1994).James Gruning arguing that in Western democracies what he describes as asymmetrical government communication activities need to be replaced by a symmetrical model