Ease of Purchase
Small businesses that engage in direct marketing help simplify the purchase process for consumers while simultaneously reducing the amount of employee effort required for each transaction. For example, the creation of an Internet ad requires the business to pay an employee or contractor for the creation of the ad and the purchase of Web real estate for the ad to rotate on. After this, the only employee and customer contact needed is for customer support related to ordering, queries or order fulfillment. When the business is the customer, the ease of purchase experienced with telephone or online orders allows the company to save time and money that would traditionally be spent seeking a needed item.