While this is a very large subject, the following key points will help the reader think about how to negotiate a better than win/win outcome:
1. Be clear on your goals and your negotiation partner’s goals. Make sure they are stated as “Outcomes” and don’t be afraid to get them out in the open early.
2. Be a problem solver and focus on opportunity.
3. Deal with the other party as a person and make “emotional payments”.
4. Have an exit strategy if the deal or other party is not going to meet your needs, you can’t collaborate with everyone.
5. Be sure to agree on how the deal will be measured and managed and incentivise for higher performance.
6. Find out what the other party values and work hard to deliver it to them.