In 2541, Starbucks opened the first branch in Thailand by coffee-partner Company. Which used the name Starbucks Coffee Thailand. At the present, Starbucks in Thailand have 200 branch. Every branch of the Star Buck in Thailand focuses on providing a retail shop. Starbucks's cafe over the sale of food and beverages, sales comfortable in the store, sales life style, and sales other service e.g. internet by using the principles of third place. The main customers of the Starbucks in Thailand are both women and men, and the young generation to adults of working age. Starbucks had to buy coffee from the Fairtrade which coffee is the premium. Buy tea Tazo brand through the project CHAI (Community Health and Advancement Initiative). Currently, Starbucks in Thailand is highly competitive in the market, which the main competitors of Starbucks is McDonald's (McCafe), Dunkin 'Donuts, True Coffee, and Black Canyon. Nowadays, the beverage price of the Starbucks in Thailand will start at 80 baht, and prices will vary depending on the size of the glass.