Finance professionals and accountants can provide a new and critical service: making big data smaller, ‘distilling’ vast
amounts of information into actionable insights. Accountants are responsible for the ‘integrity’ of reports and accounts,
they can help act as custodians of nonfinancial data sets and set quality and ethical standards for the information used in making strategic decisions. This role will become increasingly important as more companies look for ways of developing new products and services from data they generate and own,