Building Trust And Personality
With branded content being more popular for generating engagement, one of the key benefits of Instagram is that it can help you build trust. People buy from people and Instagram will help you to create that emotional connection with your audience. The great thing here is that it allows you to share the day-to-day experiences of your business in an informal and casual way – therefore giving a personal feel to your business.
Behind the scene photos and employee images tend to rank well on Instagram, especially if you’re a specific service provider. Such photos can make your company more attractive and trustworthy which in turn can have a positive effect on your bottom line.
Increase In Traffic
Although you can’t add clickable links to every Instagram update you publish, Instagram can be a powerful source of traffic. Plus with the higher levels of engagement than on Facebook and Twitter, creating and maintaining a strong profile could be hugely beneficial for your site’s visibility.
Gaining A Competitive Advantage
There is still far less competition on Instagram than on Facebook or Twitter. An American Express survey showed that only 2% of small businesses are currently embracing Instagram, giving them an advantage over their competitors. Plus the businesses that incorporate Instagram into their marketing strategy will more likely reach their target audience far easier than with Facebook or Twitter where the competition is much bigger.
Reaching Target Market
If you’re targeting people born from 1980 to the early 1990s (the so called millennial) then Instagram is the place to be as over 37% of people in this age group use Instagram (Source: JennsTrends) So if you want to reach and connect with the under 30 crowd you should definitely create an Instagram account. Having said that, Instagram doesn’t only work for youth-focused brands like Red Bull, brands like Ford and General Electric are gaining a great level on engagement on their Instagram profiles.
‘Free Advertising’
Yes, you’re reading it correctly; the great thing about Instagram is free advertising. You can showcase your products and services in action which generates huge exposure. It gives you a chance to show off more of what you have to offer.