if you answered "true" here's an uncomfortable fact: You're probably not. Most of us believe that we are ethical and unbiased. we imagine we're good decision makers, able to objectively size up a job candidate or a venture deal and reach a fair and rational conclusion that is in our, and our organization's,best interests. But more than two decades of research confirms that, in reality,most of us fall woefully short of our inflated self-perception. we're deluded by what Yale psychologist David Armor calls the illusion of objectivity,the notion that we're free of the very biases we 're quick to recognize in others.