QUESTIONS 1. How could the company have erred so badly in its estimates of spending patterns of European customers? 2. Could a better reading of the impact of cultural differences on revenues have been achieved? 3. What suggestions do you have for fostering a climate of sensitivity and goodwill in corporate dealings with the French? 4. How do you account for the great success of Tokyo Disneyland and the problems of Euro Disney? What are the key contributory differences? 5. Do you believe that Euro Disney might have done better if located else- where in Europe rather than just outside Paris? Why or why not? 6. "Mickey Mouse and the Disney Park are an American cultural abomination. Evaluate this critical statement. 7. Consider how a strong marketing approach might be made to both European consumers and middlemen, such as travel agents, tour guides, even bus drivers.8. Discuss the desirability of raising admission prices at the very time when attendance is static, profits are nonexistent. and new attractions are months and several years in the future.