This research aims 1) to study forms of business enterprises, affecting the marketing mix (7Cs) in view of the swine Ratchaburi 2) to study the buying behavior Pharmaceuticals animals. affecting factors marketing mix (7Cs) in view of the swine Ratchaburi 3) to study the factors of marketing mix (7Cs) in view of the customer to the products (livestock) safety standards under. "Q", which in this study used a questionnaire to collect data from a sample of swine Ratchaburi province, 181 data were analyzed using the percentage, the average correlation coefficient. And the standard deviation Test with a simple regression analysis.
The research found that a mix of marketing, in view of the customer that the customer will receive valuable opinions exist on many levels because it can meet the needs and solve problems of health of pigs. Consistent with the concept of agricultural products (livestock) safety standards under the "Q" The importance of safety to animal care and the practice of customers to promote the production of safe meat. Found that to provide quality food and age-appropriate. Selection, use, vaccines and medicines quality there are reviews on most levels. Test results found that the objective factor assumption in different order affects the value that the customer will receive, and the success in response to different needs. Because clients will expect that the products ordered including, guidance would be useful for their own business and can meet the requirements.