C. Componential Analysis
• Componential analysis looks for contrasts among the cultural categories in the domains
• “Systematic search for the attributes (components of culture) associated with cultural categories” (Spradley)
• Uses idea of mail to explain. In our culture, we can classify our mail
– e.g., junk mail (flyers, notices, etc.), bills, magazines, personal letters
– because each cluster has an attribute that conveys meaning. Not visible to someone from another culture