people are more likely to notice identities that show how they are different from other groups. respondents in one study identified more strongly with those in their work group with whom they shared uncommon or rare demographic characteristics. for example, veterinarians who work in veterinary medicine (where everyone is a veterinarian)identify with their organization, and veterinarians in nonveterinary medicine fields such as animal research or food inspection (where being a veterinarian is a more distinctive charactertic)identify with their profession.