The goal of this module is to ensure that students develop pertinent cross-cultural intellectual understanding as well as cross-cultural management skills. French culture and society will be used for practical implementation: it will encourage students to discover new approaches to thinking as well as to acquire knowledge about French business behavior and French companies.Module 2 : Cross cultural Marketing (15 hours of class – 2 ECTS credits)
• This module is designed to give students an insightful and in-depth view on the key market trends in the global luxury market that will shape the industry into the 2020s and beyond.Module 3 : Corporate social responsibility (15 hours of class – 2 ECTS credits)
• The objective of this course is to analyze the relationships between ethics (individual), responsibility (corporate) and the different dimensions of global performance (economic, environmental and social). The course seeks to contribute to the mastery of key concepts, theories and techniques associated with ethics and responsibility in a global performance context.”