32.International Strategy and WorldwideStructure (Cont’d)• Three Primary International Strategies:• 1. Worldwide geographic area structure to implement the Multidomestic Strategy (Cont’d) – Customizes products to meet specific needs and preferences of local customers – Decentralizes the firms strategic and operating decisions to business units in each country – Takes steps to isolate the firm from global competitive forces • Establish protected market positions • Compete in industry segments most affected by differences among local countries – Deals with uncertainty due to differences across markets ©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.