disadvantages 1) the TV advertising budget must be very high 2) the time of advertising via short and quick to be a more effective for the recognition and awareness of the audience, the advertising must be more frequently as the expense 3) advertising on television is more people to the fed up and often change to view or get up and go to the other business in between the 4 AD) some of the people who see very little if it advertisement in the past, there will be an opportunity wasted, regrettably.