As the producer of such TV programs as No Limits on ESPN and such films as That's Lt,That's All,Red Bull is not new tobmedia production. But in perhaps its most ambitious undertaking yet,Red Bull has created Red Bull Media House "the centre of the global Red Bull media network"and"your gateway into the World of Red Bull." The network spans TV, print,mobile,digital,and music. With this move, Red Bull has defined itself as a major multimedia content provider.