Olve et al. (2003) identified the main purposes of the BSC as follows: “Scorecards
aim to change behavior through communication in order to realize the intended strategy”. They highlight the importance of the Scorecard to document strategic logic and the cause-effect relationships between current activities and long-term success:
“doing the right thing now is expected to produce long-term rewards”. Finally, the
main purpose of the Balanced Scorecard is to translate the strategy into terms that
are meaningful for the organization members in their everyday activities.