Currently, Vizio, LG, and Samsung sell the majority of television sets, accounting for 44% of the television market collectively (“Televisions”). Vizio, the newest brand, is considered the low-cost brand, and is right behind Samsung in terms of volume sales (“Televisions”). LG and Samsung, on the other hand, are considered technology leaders; both companies released Smart TVs in 2012 (“Televisions”). Both Best Buy’s and Wal-Mart’s brick-and-mortar stores weigh in as the distributors selling the highest number of TVs, while online retailers as a whole are struggling due to consumers’ wariness of online purchases (“Televisions”).