Last, we contribute to IS strategy practice by characterizing IS strategy multidimensionally and suggesting how firms
need to consider all dimensions in their IS strategy practice. Although our study deals with one specific industrial IT application, our findings provide useful generalizable insights for other IS strategy initiatives. This includes our conceptualization of strategy blindness as a serious, but under-appreciated issue, along with the associated conceptualization of three salient challenges that strategists have to overcome during IS strategy implementation. By unpacking these dimensions, this paper also offers rich foundation for further theorizing. While a practice lens may help us better understand each of these challenges in isolation, we argue that it can be particularly helpful in teasing out the complexities that arise across the different dimensions of strategic IS implementation as they engage with organizational practice. Thus, our model both highlights and
opens several fruitful areas for further practice-oriented research within the IS strategy-as-practice stream. As an example,
uncovering the processes by which strategy blindness is (re)produced – and the means by which it can be avoided or
resolved – provides interesting opportunities for future IS strategy research. More research is thus needed to develop the
insights we have provided here, both conceptually and in terms of practical implications.