Obtaining favorable publicity • Build good brand & corporate image • Communicate not only to customers but also other stakeholders • High credibility • Relatively inexpensive (Theoretically “free” However, practically, there are costs involved)
Obtaining favorable publicity• Build good brand & corporate image• Communicate not only to customers butalso other stakeholders• High credibility• Relatively inexpensive(Theoretically “free” However, practically, there are costs involved)