A complex organisation with 5 countries in the cluster that speak more than 5 different official languages. The business maturity levels of the countries are very diverse with various degree of political and economic stability. There are 3 GROW, 1 NUTURE and 1 SUSTAIN markets in this cluster.
Vietnam, Indonesia & Thailand are the key growth market for A&P & SPU. The role of these countries to continue to generate double digit growth year on year in line with 5 years strategy for each of the countries. Malaysia & Singapore role is sustain and continue to defend our strong market share. While the new market (Laos, Myanmar & Cambodia) is the potential market for future which we are building a strong foundation today for future growth.
Each market is unique with different brand strength, market share, years of establishment which determine the current profit generated and potential growth for future.
Key area which are common which we can leverage, are in Branded Workshop Development, Japanese OEM growth opportunity, Micro Marketing especially in key cities for each of the countries. Distributor Management, Route to Market in-depth understanding and Sales Management will be the key capabilities to focus.