The second shift in Thai culture is evident in the transformation of local into increasingly international food cultures displayed in American and European fast-food chain, associated with ‘McDonaldization’ and ‘Coca-colonization. At these franchised shops including McDonald’s, KFC, Burger King, and Pizza hut, Thais are threatened by obesity and cancer. Rather than shopping at local markets and dining at home, more Thais lose money on imported food at the supermarket and on western-style meals at luxurious restaurants. Above all, the power of western gourmet food has taken over a Thai cuisine and people today seem to forsake their traditional recipes passed down from ancient to younger generations, losing their authentic consumer culture.