Papa John's had long strives to be on the cutting edge of the use of technology. The company made ordering pizza even more convenient with the introduction of online ordering in 2001. It was the first pizza company to offer on line ordering. Papa John's online sales grew exponentially in the first decade of the 21st century with growth rates of more than 50 percent a year not unusual. In November 2007, Papa John's led the way, once again, by offering text message ordering. More than 20 percent of all Papa John's sales came online or via text. Papa John's was also using both the Internet and mobile technologies to make potential customers aware of current promotions and to allow them to easily order a pizza from virtually anywhere.