Opportunities associated with changing location include:
• increased foot traffic
• increased sales
• joint marketing with the shopping centre tenants and participation in special events
to raise profile.
Risks associated with changing location include:
• increased competition
• loss of regular customers
• business damage to reputation in the local community
• significant increase in fit-out, leasing and marketing costs.
The business owner must decide whether the opportunity for the survival of the business
outweighs the risks. If not, alternative strategies for boosting sales must be considered