Visitors want to see photos of where they will be staying! It helps them visualise their trips. Images that will be posted online should be resized to 72 dpi and the actual size they’ll display. A little cropping, as well as minor edits to contrast and colour in Photoshop or another image editing program, can add extra spark and professionalism. Virtual tours are a great way to show visitors around your accommodation as well. Use video more sparingly, since it takes longer to load, although you can host videos on YouTube and embed them in your site.