Big data is big everywhere – including eLearning. It's clear that every year we'll have more and more data to process, and learning centers will use tools made especially for big data analytics to make sense of the user-generated information. Only those tools will be able to analyze a heap of data produced during one semester and deliver meaningful and valuable conclusions abut user performance or course content optimization. Big data analytics will help learning providers to better understand the learning process itself – by tracking learner and group patters and performing a thorough feedback analysis, they'll be able to offer full course personalization and compile a comprehensive ROI report for learning. The promises held by big data analytics for eLearning are very impressive and will become more important than ever in 2016.