So rather than showing the clothes on girlish-looking models, The Row cast runway models from decades past for its recent pre-fall 2014 collection lookbook (a booklet sent to fashion editors). And while many designers are accompanied at the CFDA awards by the latest young starlet or model, in 2012 The Row's guest was model and actress Lauren Hutton, now 70. (The label won the Womenswear Designer of the Year award that year, surprising people who thought Proenza Schouler was a shoo-in.)
The Row plans, for the first time, to start selling shoes from one of its runway collections. The shoes are a far cry from the feminine-looking heels and flats that women have proved willing to splurge on. Ashley Olsen said the menswear-inspired derby, mule and loafer styles will appeal to "a very specific customer. I don't think it's for everyone.