Figure 3: Number of cultural programmes offered by each radio station.
Among the most popular contents stand out all contents associated with sports, especially football and Motorsports: formula 1 and motorcycle. The growing interest of the audience in sports information has become a social phenomenon that has not gone unnoticed for programming directors. Sports programmes have been identified as an opportunity to attract listeners and potential advertisers. Brands that sponsor sports in its different forms are abundant and diverse. In short, the advertising revenues related to sports are more than attractive to most stations. As figure 4 shows, in this regard Radio Nou took the lead in the number of sports programmes, with a total of 12, above Catalunya Radio, which offers 7, and Onda Madrid, which offers 6. Following the same trend of the previous graphics (number of programmes by genre), Radio Castilla La Mancha occupies the last place with only one programme dedicated to sports.