You’re selling online, so your web visitors can’t hold your products. Large, crystal clear pictures or videos can help, but there’s also a copywriting trick to increase desire: let your reader imagine what it would be like to own your product.
Read more: http://www.shopify.com/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell#ixzz2l5u04xuX