William is continuing a tack that is getting him into trouble. Identify three elements in the following that demonstrate the course he should have taken...
"Ask questions that make the customer stop and think, and answer in terms of you and your product.
Be prepared to tell them what they want to hear in an effort to be on their side.
Know your competition, and their shortfalls, and capitalize where you are able.
If you are offering a discount, make sure you have the deal ready to close.
Gain an understanding of your customer’s position; uncover issues, past experience.
Identify real feelings, motives, and needs."