In bidding for several celebrities in the same year, you can prioritize your bids for different celebrities and
also put a cap on the combined annual cost of all winning bids. The advantage of indicating priorities and
imposing a spending cap is that once the annual cost of your company’s winning bids reaches the cap you
set, all lower-priority bids are withdrawn. This procedure allows you to bid for all the celebrities, control the
costs for celebrity endorsements, and not run the risk of unwanted spending for celebrity endorsements
should you unexpectedly turn out to be the high bidder on all bids submitted. If you have any questions
about the bidding procedure, click on the Help button at the top of the screen