For practitioners of e-commerce including web developers, vendors and marketers these findings have strong implications for policy and practice. Considering that as “Experience” amongst the users of the WWW increases with the passage of time, so too will the importance of having third party E-Trust Certificates included on e-commerce websites as well as Privacy Statements. It can be concluded from the results of the study that Privacy Statements are an indispensable website component for an e-commerce website. This website component (and several others) has been found to contribute to the gaining of consumer trust in an e-commerce system.