Electronic displays and digital signage have become
ubiquitous over the years, and we view or interact
with them on a daily basis. With the emergence of cloud
computing and web technologies, electronic displays can be
connected directly to cloud services from which they retrieve
both configuration commands and HTML5 content. Cloudbased
management makes it easy to update the displays, and
the use of standard web languages enables rapid development
of new dynamic applications. However, the remote management
aspects and scalability from small personal deployments
upwards have received limited attention in the literature. To
this regard, our major contributions are the collection of
requirements from actual digital signage deployments and
the design of a system that encompasses all the different
phases involved in the related lifecycle. We specifically design,
implement and evaluate a flexible and user-friendly digital
signage management system.