Zheng says the core aim of the plan is to transform Li-Ning from a wholesale to a retail business model. She clarifies that "much of the plan involves handholding with distributors and sub-distributors (i.e. distributors who also stock other brands), for instance, helping them do better promotions, store displays and achieving more efficient supply chains to achieve the effect of the retail business model" For example, the new retail model will include faster product replenishment so that distributors aren't saddled with unsold products for long periods of time.