Being a premier purveyor means that Starbucks Coffee wants to achieve leadership in providing its products, especially coffee of the best quality. Starbucks has already achieved the premier purveyance component of its vision statement because it is now the largest coffee and coffeehouse company in the world. However, it is not yet clear if Starbucks effectively addresses the finest coffee in the world component of its vision statement. Analysts and critics point out that coffee from McDonald’s or Dunkin Donuts may be better than Starbucks coffee in some aspects. Nonetheless, Starbucks Coffee addresses the uncompromising principles component of its vision statement. These principles include ethical conduct and a warm culture. Starbucks maintains these principles, especially after Howard Schultz resumed his role as CEO in 2008. Also, the firm satisfies the growth component of its vision statement, as manifested in the continuing global expansion of the business through new Starbucks cafés. Starbucks Coffee now has more than 22,500 locations around the world. Thus, the firm effectively addresses its vision statement.