Strength:-
-Puma's Operation in More than 90 countries.It is the main strength of this Company.
-Puma have tie-up with many famous company like Ferrari
-Puma is highly focusing on rich research and innovation in its products.
-Puma has distinct image throughout the world.
-Puma has the sponsorship with many famous sports person and teams.Yuvraj Singh,
Adam Gilchrist, Brandom McCullum, Usain Bolt
-Puma was sponsor of fifa World cup in 2006.
-Puma is official sponsor of Sunriser hyderabad,Rajsthan royals in IPL.
weakness:-
-There is Tough competition in this industry.With big player like NIKE and Adidas.
-Puma has limited share compare to another companies.
-Low Financial position compare to other brands.
-Company face many disputes on wages.
-Tie-ups with sports academies and schools.
Opportunities:-
-Puma should more focused on many other parts of Asia.
-It has to attain more sponsorship in international sports events.
-Company has to enter lifestyle section of Industry.
Threats:-
-Economic situation is not good..
-Many new local players are growing.
-Imitation of Brands increasing.