Leading the Strategic Planning department, which advises clients on integrated marketing communication (IMC), brand, and overall media strategy.
Supervising a newly created business initiative, called OHM Opportunity, which offers services using innovative technologies in out-of-home media.
• Past projects of various sizes, ranging from 1MB to 50MB.
• Example of projects are:
o FMCG – planned and executed IMC, resulting in client’s 13% sales growth (industry average 11%)
o Government CSR project – total event design & detailed operation.
o Office Automation – designed creative use of interactive media, aiming to create talk-of-the-town
o Telecom – conceptualized exhibition booth ideas and plans.
o Digital Gadget – designed interactive OHM (building façade) using AR technology.
o Non-alcohol Beverage -- led the production team of the 3D projection mapping project.