Persuaded by the ideas that there are good and bad cultures that a strong organizational culture is essential for success or that modifications to an existing culture will lead employees to work harder and feel more content many mangers and management consultants have began to adopt new roles as change agents attempting to create new forms of corporate consciousness. Although many managers approach this task on the assumption that what is good for the organization will inevitably be in the best interests of its employees critics feel that this trend is a potentially dangerous one developing the art of management into a process of ideological control or what is sometimes described as "values engineering