While the research model contemplates the possibility
that the use of some form of OC and MC might directly
influence project performance, no formulation of hypotheses
for the potential direct effects was developed, as neither
prior research evidence nor the theoretical development
would provide clear arguments for a potential direct effect.
Consistent with reasoning by Bisbe and Otley (2004), the
potential direct effect is also expected to be relatively small
and the major proportion of the potential relationship
between the use of an MCS and performance is proposed to come indirectly through innovativeness rather than
through a direct effect. The direct effect is, however, controlled
for in the model.